Exposure and visibility are two key goals for any author hoping to sell his or her book. As the world's #1 online bookseller, Amazon is pretty much the top dog in terms of places where potential customers search for books, so the higher up in the search that your book lands, the better off you are.
One feature within Amazon is "tags." Tags describe the book and are common search words that are used to find books in that category. As people review books, they can enter tags that they feel most accurately reflect the content or concept of the book. As tags are added, a drop down box shows that reflects the different tags that have been added and how often they have been used.
The reason this is important and useful is because the more tags you have on a key word, the more likely it is to pop up higher in the search results.
An experiment is taking place in an online reading group where each member is tagging the books of the other authors. The more people that tag your book with the same keywords, the more likely that your book is going to be listed in the top spot of the search results. The books that get to the top of the list aren't the ones who sold the most copies; they're the ones who got tagged the most often with the same tag names.
Think about it for a minute. With tagging, your book could be first book that people see when searching that topic and there are thousands of people daily going to search on a topic. Wouldn't you like your book to be the first one they see?
My book went on Amazon a week or so ago and was pretty far down in the search engine. But now, it is the first book listed at the top of the search for the tag "christian fiction." Pretty cool, huh?
The other good thing about it is that it doesn't cost anything. It's simply a matter of time and friends who reciprocate tit-for-tat, tagging your book as you tag their books. So, this isn't a solo activity and requires the use of your friends in social media communities and groups.
Lori A. Moore is the author of From Zero to Christian in Just 35 Years.
Website: http://loriamoore.tatepublishing.net
Twitter: @Lori_A_Moore
Article Source: http://EzineArticles.com/?expert=Lori_A_Moore
Wednesday, 10 February 2010
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